Who are we?

About Tzu and co

Tzu our strategy

WHO WE ARE

We’re designers of hand-crafted, entrepreneurial strategies designed to empower your next digital communications and platform initiative. We are digital and marketing strategy experts based in Sydney with a focus on actionable insights and measurable performance.

We’re true hands-on strategists who delve into data, analyse objectives and reveal your opportunities. Tzu & Co. find solutions even when there appears to be none. In an evolving marketplace where new technology and multi-platform communication are becoming the norm, we believe in offering unique and measurable solutions.

WHAT MAKES US DIFFERENT?

We’re not a digital design or development agency. Our focus is on strategy and execution of that strategy, working with or without agency partners. We’re completely agency and solution agnostic and have no vested interest in selling you a specific recommendation.

We have a singular focus on results. Tangible, measurable results. We’re each experts in our field and are all entrepreneurial in our thinking. We focus on ingenious solutions for your next business challenge, done efficiently and with maximum Return on Investment. It runs in our blood.

Tzu background

LOOKING FOR AN EXTENSION OF YOUR TEAM?

We’re for clients who:

  • Want strategies that are built around the needs of their business, not the needs of ours.
  • Want measurable, business-impacting results.
  • Want to extract as much value as possible from their spend.
  • Who wear many hats and need an extension of their team to help question their
    objectives, design a strategy with them, oversee the execution and assist in the
    management of results.
  • Are forward thinking and want to create a sustainable business, in both good
    and bad economies.

What we can do

Our Services

Digital Strategy

Our strategy process questions your business, your market, your audience and your data. We’re channel-agnostic; we design our recommendations around the needs, limits and opportunities of the business, employing a variation of frameworks and performance models to differentiate you from the competition and achieve your ambitions.

Digital Business Transformation

Digital Transformation refers to the re-assembly of a company, to grow or build new value, revenue & efficiency through technology. Going from a business that does digital, to a digital business. It’s the result of businesses looking to adapt to the incursion of disruptive technologies and a globally connected world.  Tzu & Co. have helped small and large organisations on this journey.

Digital Marketing

Our team offers both channel specialists and channel-neutral capabilities. Meaning, we can focus on improving the results of individual communication channels; Search Engines, Social Media, Email Marketing, Display Media, Mobile. As well as ecosystem and omni-channel plans.

Digital Execution & Consulting

According to Harvard Business Review, 90 percent of strategies fail to deliver their intended results. They fail at point of execution. We can work alongside your organisation to assist in delivery of the strategic roadmap. From understanding the organisational culture to buy-in and communication. We take a holistic approach to execution, one aimed at sustainable success. Our team of consultants can assist you from digital strategy execution design to delivery.

Data Analysis & Performance Marketing

We leverage our understanding of your organisational, digital and/or marketing objectives with our unique data collection tools and methods of analysis. As a result, our clients can expect higher-performing digital marketing campaigns or business outputs.
Our Work
Digital Strategy & Brand Positioning

Digital Strategy & Brand Positioning

View Project
Acquisition & Dissemination

Acquisition & Dissemination

View Project
Digital Analysis & Strategy

Digital Analysis & Strategy

View Project
Digital Landscape Analysis & Recommendation

Digital Landscape Analysis & Recommendation

View Project
Communication: Launch Plan

Communication: Launch Plan

View Project
Digital Business Management

Digital Business Management

View Project

Meet the Talents

Meet the Team

Jen Galama

Jen Galama

Senior Digital Strategist & Consultant
Jen has spent more than 10 years successfully creating content strategies, communication strategies, managing websites, e-marketing campaigns, paid and organic search, mobile and social media strategy for medium to large companies with diverse target audiences and geographic locations. She simplifies the strategic thinking process and makes sure you have a roadmap of which digital channels to use to achieve your consumer and business goals. Her consulting is results focussed and she can help you create order in messy digital executions.

Fabian Di Marco

Founder/Director of Strategy
Our founder and head of Strategy. Fabian has worked with some of the world’s largest brands, all over the world for 10 years. Fabian has helped clients from Australia to Zurich redefine their place in a digital world and has formulated the ‘Tzu Strategic Model’ we use in all strategy endeavours.
Melissa Escribano

Melissa Escribano

Accounts & OM
Mel is the backbone of the team. With over 10 years in customer service, she makes sure all the consultants have what they need to service the clients to their full potential.
Jeremy Matchett

Jeremy Matchett

Data Analytics & Marketing
Jeremy has worked in performance media, analytics and data-centred marketing for some of the world’s largest organisations. From web analytics reviews to developing propensity models and designing BI solutions, Jeremy takes a data-led approach to everything he does.
CURRENTLY STRATEGISING FROM
Surry Hills, Sydney