We help legacy organisations solve today's problem for tomorrow

Established in 2013, Tzu & Co. is a fully independent and solutions-agnostic boutique digital strategy and marketing firm with a global footprint, that specialises in digital strategy, implementation, optimisation, consulting and training. Whether you need to perform a strategic task such as transform your business or launch a new product into a new market space or a tactical task such as increase brand awareness, improve engagement, convert customers, increase sales or profitability. 

Tzu & Co. specialises in helping legacy organisations and institutions understand where they are today, and make decisions on how to win and grow in the emerging competitive future. We service high growth, mid-large and international companies 

Unlike traditional digital agencies or consulting firms, Tzu & Co remains unbiased in their strategic recommendations, as they are not wedded to design, development or communication offerings. Truly independent, since 2013 Tzu has briefed out over $50m worth of work to vendors around the world, without commission. They work collaboratively with their clients and agency partners to solve fundamental business problems with digital technology, strategy and execution. Recommendations are developed through defining strategic roadmaps based on the Tzu framework, which considers data, culture, people, problems and procedures unique to each organisation.

Innovative Solutions

We have a singular focus on results. Tangible, measurable results. We’re each experts in our field and are all entrepreneurial in our thinking. We focus on ingenious solutions for your next business challenge, done efficiently and with maximum Return on Investment.

Why are
we different?

We’re not a digital design or development agency. Our focus is on strategy and execution of that strategy, working with or without agency partners. We’re completely agency and solution agnostic and have no vested interest in selling you a specific recommendation.

Tzu & Co. Clients

An extension
of your team

We’re for clients who:

  • Want strategies that are built around the needs of their business, not the needs of ours.
  • Want measurable, business-impacting results.
  • Want to extract as much value as possible from their spend.
  • Who wear many hats and need an extension of their team to help question their objectives, design a strategy with them, oversee the execution and assist in the management of results.
  • Are forward thinking and want to create a sustainable business, in both good and bad economies.

Redefine your place in a digital world.


Fabian Di Marco

"There are not more than five primary colours, yet in combination they produce more hues than can ever been seen." - Sun Tzu, The Art Of War


With a focus to solve strategic business and marketing obstacles,  Tzu & Co. work to explore and expose a company’s micro-ecosystem; its core challenges, processes, threats and customer-data, in conjunction with an analysis of the macro-environment. ‘Whilst most firms provide a bolt-on solution to a broader client problem, we address the fundamentals first. For a company to succeed it must know the objective truth and go beyond the surface to understand the root of the problem. From here, they must make decisions, or risk being open to disruption,

Tzu & Co. looks at the entire business to provide in-depth, impartial information that empowers companies to act on real insights, rather than try to make sense of it. We help define the problem and choices for strategy,  develop the goals, activities, campaigns and measurements to success, then find and/or work with the right suppliers on delivering these solutions.