Edelman Australia was invited to take part of a major international pitch. The brief required the agency to strategically define a solution, through digital platforms and communication channels, that would overcome several obstacles the client was facing. Not all of these obstacles were clear and visible by the client, however, the resulting limitations were evident.
Edelman at the time didn't have the Digital Strategic capabilities in-house to define the best solution to present to the client, they tasked Tzu to assist with this.
Tzu ran an analysis of the potential clients business, defining market opportunities and platform limitations. Tzu then worked with Edelman to define the strategic direction and creative direction for the pitch.