We Are Handsome

Tzu developed an insight report and a set of clear recommendations, broken out into three phases for We Are Handsome to implement and monitor. These recommendations would see WAH increase their traffic per month by approximately 15% and increase in revenue of 30% per month (y/y).

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The Problem

We Are Handsome is fastly becoming one of Australia’s most recognised swimwear labels, with celebrities such as Rhianna and Beyonce opting to bathe in their apparel. They’ve developed as a company over five years on merit of their quality and unique product and brand positioning. Not $1 has been spent on paid media.

However, WAH’s website as a sales channel began to hit a point of maturity. WAH wanted to know how they could leverage their digital channels to drive more customers in from around the world, as efficiently as possible, without sacrificing their brand image or dedication to customer satisfaction.

The Solution

What We Did

Tzu ran WAH through our LOAD methodology.

The first step was in defining, through stakeholder meetings, the business direction and strategy to understand what role digital did and could play in the business.

Next, Tzu ran a series of data-analysis projects to find key opportunity areas. As WAH operate in a global marketplace, Tzu segmented the markets into three categories.

1. High Opportunity.

2. Med Opportunity.

3. Limited Opportunity.

Customer databases, competitor analysis and channel analytics all provided insights into user behaviour and trends.

Results

Tzu developed an insight report and a set of clear recommendations, broken out into three phases for We Are Handsome to implement and monitor. These recommendations would see WAH increase their traffic per month by approximately 15% and increase in revenue of 30% per month (y/y).

Services

Strategy & Planning
Analytics and Health Check

Traffic

+15%

Revenue

30%