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A digital business uses digital at its core. It’s integral to all decision-making. These types of businesses invest in growth and digital leadership; they are data driven and use both information and platforms to create new customer value and revenues. They don’t ignore the customer, rather they put the customer experience at the centre of everything they do, they’re transparent, responsive to demands and redefine markets with new digital products. A digital business is positioned for sustainable growth and endurance even through economic challenges.
A business that does digital is different. This type of business treats technology and digital experiences an afterthought to their operational decisions or only as a means to improve efficiencies, replacing old ways of doing things with new ways. A business that does digital is open to disruption and is unable to respond with agility and the decisiveness of a digital business.
Tzu & Co. helps you define what your ‘digital business’ strategy is, from business analysis and CX research (LOAD), to ‘winning strategic choices’ (Strategy), product conceptualisation and transformation implementation.
The Australian Workers’ Union Digital Transformation : Phase 1 Case Study Problem: The Australian Workers’ Union is Australia’s largest blue-collar union with over 85,000 members in oil and gas, heavy manufacturing, healthcare, agriculture, aviation, construction and many other industries across…