Welcome to the third edition of the Tzu & Co In-review. With so much activity in the world of digital, I realise how difficult it is to keep up. Each issue I’ll cover what we’ve found at Tzu & Co to be the most important, ‘not-to-miss’ stories, articles and announcements. I’ll cover strategy, communication, platforms, trends, opinions and everything in-between.

One of the most sobering statistics in business is that the average lifespan of the S&P 500 has dropped from 61 years in 1958 to just 15 years today. Added to that are equally sobering statistics that show worker engagement is at an all time low, and disruption to legacy business models from emerging digital technologies and platforms remains a threat.

If you look at any of the most successful organisations today, what distinguishes them is their approach to strategy, and their ability to adapt to a shifting digital landscape. In order to understand how to remain successful ourselves, it makes sense to look to the organisations who have survived the longest, that have transformed the most, or are being built with new models and structures making them as agile as possible. It’s not a race to see who can be the most successful in one year, rather, it’s who can last one hundred years that counts.

In this edition, we will take a look at some interesting articles outlining longevity, insights into digital transformation, future trends and how these can be applied to our own approaches to build long-lasting success. We can too often get caught up in the need to drive short-term wins, without keeping an eye to the future.

The Test of Time

There are only 5,000 companies in the world more than 200 years old. More than 3,000 of them are in Japan. This article does a great job of breaking down the lessons from these companies on how to build long-lasting organisations that can survive huge upheavals.

Read here

Levi’s are not just an iconic brand, they have managed to stay relevant and thrive for 162 years. Some great lessons on staying committed, leveraging emotion, and defying trends to drive financial success.

Read more

Digital Transformation – Today for Tomorrow

If you’re in digital you’ve likely heard the term ‘Digital Transformation’, and if you haven’t you will soon.

What is digital transformation you ask? Well, it’s still in its infancy, and there’s no ‘one agreed’ definition. However, I prefer to express it as:

A customer experience or market led, re-assembly of a business and its fundamental models of operation to build and grow value through technology for both the company and the customer, where data is at the center.
Essentially, it’s not a technology upgrade (doing what you’re already doing, better), it’s not a mobile app, it’s not having a company Facebook page. It’s the core ability to listen, understand, decide and act through technology. This has a domino effect on required operations, leadership abilities, technology skillets, required platforms and employed processes.

The world is already digital, so likely is your market, longevity requires you to transform from a business that does digital to a digital business.

One of the biggest shifts due to digital transformation is the need to change the skill sets of workers. There will be whole new skill sets that will need to be developed that ensure your organisation can adapt. Consulting firm Capg

Welcome to the third edition of the Tzu & Co In-review. With so much activity in the world of digital, I realise how difficult it is to keep up. Each issue I’ll cover what we’ve found at Tzu & Co to be the most important, ‘not-to-miss’ stories, articles and announcements. I’ll cover strategy, communication, platforms, trends, opinions and everything in-between.

One of the most sobering statistics in business is that the average lifespan of the S&P 500 has dropped from 61 years in 1958 to just 15 years today. Added to that are equally sobering statistics that show worker engagement is at an all time low, and disruption to legacy business models from emerging digital technologies and platforms remains a threat.

If you look at any of the most successful organisations today, what distinguishes them is their approach to strategy, and their ability to adapt to a shifting digital landscape. In order to understand how to remain successful ourselves, it makes sense to look to the organisations who have survived the longest, that have transformed the most, or are being built with new models and structures making them as agile as possible. It’s not a race to see who can be the most successful in one year, rather, it’s who can last one hundred years that counts.

In this edition, we will take a look at some interesting articles outlining longevity, insights into digital transformation, future trends and how these can be applied to our own approaches to build long-lasting success. We can too often get caught up in the need to drive short-term wins, without keeping an eye to the future.

The Test of Time

There are only 5,000 companies in the world more than 200 years old. More than 3,000 of them are in Japan. This article does a great job of breaking down the lessons from these companies on how to build long-lasting organisations that can survive huge upheavals.

Read here

Levi’s are not just an iconic brand, they have managed to stay relevant and thrive for 162 years. Some great lessons on staying committed, leveraging emotion, and defying trends to drive financial success.

Read more

Digital Transformation – Today for Tomorrow

If you’re in digital you’ve likely heard the term ‘Digital Transformation’, and if you haven’t you will soon.

What is digital transformation you ask? Well, it’s still in its infancy, and there’s no ‘one agreed’ definition.  However, I prefer to express it as:

A customer experience or market led, re-assembly of a business and its fundamental models of operation to build and grow value through technology for both the company and the customer, where data is at the center.

Essentially, it’s not a technology upgrade (doing what you’re already doing, better), it’s not a mobile app, it’s not having a company Facebook page. It’s the core ability to listen, understand, decide and act through technology. This has a domino effect on required operations, leadership abilities, technology skillets, required platforms and employed processes.

The world is already digital, so likely is your market, longevity requires you to transform from a business that does digital to a digital business.

One of the biggest shifts due to digital transformation is the need to change the skill sets of workers. There will be whole new skill sets that will need to be developed that ensure your organisation can adapt. Consulting firm Capgemini have a great white paper on a roadmap to develop these skills.

Read it here

Is your organisation embracing digital technology? There can be many barriers to digital transformation that need to be addressed in your strategies to ensure these changes happen. MIT Sloan Management Review have released a great report that talks to these barriers, and provides a framework to help facilitate change.

Read it here

On the same theme, the Altimeter Group have released a similar report on the State of Digital Transformation to help organisations understand where they need to structure their investments and efforts. There are some great infographics and frameworks here to help you kickstart your transformation journey.

Take a look

While there are no perfect strategies, there are definitely traps that signal you are pushing a worrisome organisational strategy. Shane Parrish outlines six of the most common to help you evaluate and course-correct if needed.

Read more

Does your company embrace failure and experimentation as part of its DNA? Astro Teller from Google X outlines the recipe for Moonshots – huge problems with radical, world-changing solutions that utilize breakthrough technology. Some great lessons on the need for an innovation department in your organization to focus on disruption.

Read them here

The Future – Beyond Tomorrow

The Internet of Me

Everybody is talking about the Internet of Things (IoT) – sources of content and data that never existed before are now appearing and becoming connected to one another every day. By 2020, 57,000 new “things” will be added to the Internet every second.

But soon the notion of “things” will be outpaced by the rapid rise of personalised ecosystems of connected devices and content. Prepare for the new world,”The Internet of Me’.

Consumers want an integrated world of technology that’s built around THEM – this is where technology is headed, how well are you positioned to deal with it?

Read more

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Regards,