We're a solution-agnostic marketing consulting firm, with a backbone in research, CX and analytics.

Conduct a 360 audit of your media, marketing, digital platforms and agencies to identify a 3rd party view of;

• Opportunities for growth, retention or cost savings,
• Risks, issues and vulnerabilities,
• Process and operating rhythm improvement

We’ll perform the audit and develop a report with prioritised recommendations for you, or us to implement.

Tzu & Co. uniquely specialises in advisory, analysis, planning and management of marketing and digital business (any element of a business that touches or uses technology to operate, promote or sell their product or service).  Our typical services are:

• Brand architecture and positioning strategy development
• GTM/Market segmentation and targeting strategy
• Developing digital acquisition plans
• Developing loyalty and retention plans
• Identifying and solving digital product gaps
• Introducing new internal and external processes to support initiatives

We understand what a marketer needs to know in order to make better investment decisions or to demonstrate value back to the business.

Using your existing analytics & technology stack or developing a new  bespoke customer data view, we assist our clients in gaining visibility over:

• Your customer behaviour
• Attributing marketing activity to a customer and their value,
• ROI and ROAS

The true value of modern marketing intelligence is found not only in the technology advancements of collecting and disseminating data – although that alone does provide value –   but, in the extraction and interpretation of that data into practical and executable insights that give you a competitive advantage. Moving beyond knowing your customers, to understanding them is the key unlock. We believe Tzu is uniquely positioned to do this; leveraging cutting-edge research technology, and combining world-class market research skills, with proven marketing strategy – we close the loop.
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