We help challenger businesses get unstuck, find clarity, and grow. Effectively and measurably.
Tzu & Co. is an integrated marketing services and CX technology consultancy, with a backbone in research, data and analytics.
We help marketing, growth and digital experience departments get unstuck, find clarity, and navigate their next decisions with confidence. We’re for businesses that have ambitions to grow beyond their existing market share but have limited resources, and measurable effectiveness matters.
01. Think - Data & Research
Empower better business and marketing decisions through actionable intelligence. From market sizing and brand health tracking to customer segmentation, CX mapping and propensity modeling.
02. Plan - Paths Forward
Leverage information to design outcomes and drive measurable change impacting both top and bottom line growth. From Go-To-Market Strategy and Acquisition Engines to CX Technology and CRM/RevOps Architecture.
03. Grow - Delivery & Expansion
Implement solutions, to enable or deliver quantifiable impact. From CRM and CX technology to paid media and ABM programs.
We're for those who are willing to be bold.
Our team has been helping organisations; big and small for over ten years. With Tzu, expect results you can measure…
Western Union - Digital Member Growth
Qantas Business Rewards
Peoplecare Health Insurance
We typically solve these challenges.
Build Clarity. Find Certainty.
We help our clients find answers to questions such as: Why is our membership declining or our growth slowing down? Why aren't people choosing our brand or product? How effective is our media? What are we getting for what we're paying? Where should we look to grow next?
Market & Customer Insights.
Through market and customer research, data and behavioural analysis, we create, prepare, synthesise, analyse, and interpret data into intelligence that creates a competitive advantage. We help our customers understand their customers of today, yesterday, and tomorrow.
Grow Top-Line & Bottom-Line.
Through strategic, tactical, and operational initiatives across product, pricing, platforms, processes, partnerships, media, and communication, we help clients grow memberships, sales, retention, yield, and margins.
Enable Customer Experience Technology
Addressing customer experience and revenue operations challenges, we design, implement, and integrate solutions across marketing, sales, and customer service touchpoints. Leveraging CRM systems, data warehouses, and other platforms, we enhance operations to improve engagement, streamline processes, and drive growth.
Trusted by...
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We're hiring!
Tzu is a team of go-getters, dreamers, data enthusiasts, generalists, and specialists. We value the unorthodox and prioritise attitude over accomplishments.
Our success is tied to yours.
Working with Tzu & Co. has been an absolute pleasure. They are approachable and able to integrate and operate as an extension of the digital team and our partners whilst maintaining the objectivity of an external consultant.
After a lengthy period of membership decline, it was clear that our union needed to retool itself for the modern age.
As rebuild of the union’s digital and communication capabilities was vital so that we could continue our mission of the past 132 years – looking after the interests of working people.