We're a solution-agnostic marketing consulting firm, with a backbone in research, CX and analytics.
We get involved when you're stuck.
Marketing, Agency &
Conduct a 360 audit of your media, marketing, digital platforms and agencies to identify a 3rd party view of;
- Opportunities for growth, retention or cost savings,
- Risks, issues and vulnerabilities,
- Process and operating rhythm improvement
We’ll perform the audit and develop a report with prioritised recommendations for you, or us to implement.
Digital Business & Marketing Strategy
Tzu & Co. uniquely specialises in advisory, analysis, planning and management of marketing and digital business (any element of a business that touches or uses technology to operate, promote or sell their product or service). Our typical services are:
- Brand architecture and positioning strategy development
- GTM/Market segmentation and targeting strategy
- Developing digital acquisition plans
- Developing loyalty and retention plans
- Identifying and solving digital product gaps
- Introducing new internal and external processes to support initiatives
Analytics & Attribution
We understand what a marketer needs to know in order to make better investment decisions or to demonstrate value back to the business.
Using your existing analytics & technology stack or developing a new bespoke customer data view, we assist our clients in gaining visibility over:
- Your customer behaviour
- Attributing marketing activity to a customer and their value,
- ROI and ROAS
Market Research and CX
The true value of modern marketing intelligence is found not only in the technology advancements of collecting and disseminating data – although that alone does provide value – but, in the extraction and interpretation of that data into practical and executable insights that give you a competitive advantage. Moving beyond knowing your customers, to understanding them is the key unlock. We believe Tzu is uniquely positioned to do this; leveraging cutting-edge research technology, and combining world-class market research skills, with proven marketing strategy – we close the loop.
Company Partners of The Research Society
Tzu and Co. are company partners of ‘The Research Society’ which abides by code of ethics and professional standards.
Segment Certified Partner
To support the needs of our clients in helping them make sense of the chaos within their customer data, Tzu & Co. have become one of the few Australian Certified Segment partners.
With Segment, we’re able to help our clients achieve a single view of their customers and comply with privacy and GDPR.