About Us

We are a solution-agnostic marketing services and technology consultancy, with a backbone in research, data and analytics.

WHO WE’RE FOR

We’re for challenger brands, in homogenised or disruptive industries,

That have ambitions to grow beyond their existing market share,

But, have limited resources,

And measurable effectiveness matters.

We’re for those who are willing to be bold.

What We Do

Tzu is an integrated, effectiveness agency, focusing on three areas.

The difficult. The hard. The uncertain. The critical. At Tzu, we solve the most important challenges to get right.

As an effectiveness agency, we tackle, measure, build, enable, and grow the big things that matter to businesses—providing clarity, capacity, and capability that our clients may not have in-house. Our three integrated service offerings are all underpinned by business insights and measurable outcomes. End-to-end, under one roof.

Thinking

Understanding data and turning it into actionable information.

Brand Health Studies
Usage & Attitude Studies
Media & Ad Effectiveness
Segmentation
Market Sizing
CX Research & Mapping

Planning

Leveraging information to design experiences and measurable change.

Brand Strategy
Go-To-Market Strategy
Cross-Channel Experience Design
Growth, Retention and Lifecycle Strategy
Media Planning
MarTech & RevOps Solution Architecture

Delivering

Implementing solutions, to produce measurable value and impact.

MarTech and RevOps Technology
Systems Integration and Data Stitching
Paid/Organic Growth & ABM
CRM and Multi-Channel Lifecycle Communication
Data Visualisation
Conceptual Prototypes and New Products

Our Special Sauce

What makes us different?

We're built for effectiveness

Across our Tzu, we have a wide and deep mix of backgrounds; including a Master’s in public health, a Master’s in data science, a Master’s in statistics and degrees and certifications across technology, brand, product design and other marketing disciplines. We’re also certified across a range of analytics and data platforms.

Our competencies and proven experience, allow us to go wider into problems and deeper into solutions as a cross-function.

Our obsession with effectiveness means everything we do connects back to intelligence – so, all value can be justified.

We understand business

Marketing is a means to understand, connect and grow share within a market; its value is inherently tied to that of the overarching business.

We believe any marketing initiative, needs to consider how it delivers to a business outcome.

As such, our approach to a marketing challenge considers the needs, operating conditions and competitive environment of the overarching business; and how the two align. We deploy management consulting principles to help us shape the canvas for marketing direction.

We have a team of solution agnostic certified experts ready to help across a range of platforms.

Company Partners of The Research Society

Tzu and Co. are company partners of ‘The Research Society’ which abides by code of ethics and professional standards.

Segment Certified Partner

To support the needs of our clients in helping them make sense of the chaos within their customer data, Tzu & Co. have become one of the few Australian Certified Segment partners.

With Segment, we’re able to help our clients achieve a single view of their customers and comply with privacy and GDPR.

Certified in Adobe Analytics

We are certified and proven specialists in Adobe Analytics. Our team excels in reporting, integrations, customisations, and advanced utilisation of Adobe Analytics to deliver deep insights into customer behaviour, product performance, and market trends. Whether you need comprehensive reports, seamless system integrations, or tailored analytics solutions, we provide the expertise to transform your data into actionable insights. Partner with Tzu & Co to harness the full power of Adobe Analytics and drive your business forward with precision and clarity.

Certified In Google Analytics Integration and Customisation

We are certified and proven specialists in Google Analytics integration, customisation, and advanced utilisation. Our team excels in leveraging Google Analytics to gain deep behavioural, customer, and product insights. From seamless integrations to tailored customisations, we ensure you get the most out of your analytics setup. With our expertise, we transform data into actionable insights, helping you make informed decisions that drive growth and optimise performance.

Your HubSpot Partner for Complex Projects

We specialise in tackling the most complex RevOps, GrowthOps and MarkOps projects as a trusted HubSpot partner. Our focus is on projects that require advanced systems integration and proven experience. With our expertise, we seamlessly integrate HubSpot’s powerful tools with your existing systems, ensuring a smooth and effective workflow. Whether it’s optimizing your CRM, automating your marketing processes, or driving targeted campaigns, Tzu & Co delivers solutions that are both innovative and reliable.

Proven In Salesforce Marketing & Sales Cloud

Tzu is your trusted partner for cutting-edge marketing and technology services. Combining our CX consultancy with proven Salesforce Marketing and Sales Cloud expertise, we deliver seamless, customised integrations that enhance customer engagement and streamline sales processes. Our services include:

Salesforce Marketing Cloud Solutions: Data-driven marketing automation and Customer Engagement solutions.
Salesforce Sales Cloud Integrations: Optimised sales processes for peak efficiency.
Complex Integrations: Unified platforms for smooth, secure data flow.
Consulting and Support: Tailored solutions and ongoing training.

Your Partner in Power BI Reporting

We specialise in transforming data into actionable insights with Power BI reporting. Tzu excels in creating dynamic, interactive dashboards and reports that empower businesses to make informed decisions. With proven experience in leveraging Power BI, we help clients visualise their data, track key performance metrics, and uncover trends to drive strategic growth. Combined with our consultancy, we’re able to help you turn data into intelligence.

Qualtrics XM Implementation & Consulting

Our team has extensive experience in leveraging Qualtrics to enhance customer experience through insightful research and data-driven strategies. We help businesses gather, analyse, and act on customer feedback to drive improvements and achieve measurable results. Partner with us to unlock the full potential of Qualtrics XM and transform your customer experience into a competitive advantage.

Our Clients