Western Union – Digital Member Growth
What We Did
The Thinking
Western Union Australia had seen a slow down in their rate of digital new customer growth and wanted to understand why it was occurring, and how to correct it.
The Planning
Step 1:
Tzu audited the mechanics of WU’s entire customer growth operation, across all platforms.
Step 2:
Tzu then identified on a macro level, where the problem or friction areas were occurring.
Step 3:
Tzu conducted a micro data analysis of high-priority areas. Issues and opportunities were then quantified and prioritised.
Working with Tzu & Co achieved...
+20% Growth
Growth through performance channels & CRO
15% Increased Efficiency
ROI Improvement
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Western Union
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