Qantas Business Rewards
What We Did
The Thinking
Qantas Freight’s Communication, Product and Marketing team had limited visibility over the performance of their digital marketing activity, and were uncertain of the best path forward to grow their ‘direct’ booking channel.
The Planning
Step 1
Tzu analysed Qantas Freights current state against their competitive landscape and strategic business direction.
Step 2
Tzu then identified where the greatest friction, challenge & value opportunity areas were.
Step 3:
Workshop & quantify the available initiatives to decide upon which initiatives to pursue.
Working with Tzu & Co achieved...
+20% Growth
Above initial direct customer targets.
55% Increased Efficiency
Cost savings from digitising customer service.
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See more of our work
Western Union
Western Union - Digital Member Growth
Western Union Australia had seen a slow down in their rate of digital new customer growth and wanted to understand why it was occurring, and how to correct it.
Qantas
Qantas Business Rewards
Qantas Freight’s Communication, Product and Marketing team had limited visibility over the performance of their digital marketing activity, and were uncertain of the best path forward to grow their ‘direct’ booking channel.
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Peoplecare’s net membership growth had been declining YoY for three years. They approached Tzu to find out why and how to fix it.